A CASE STUDY
CMA CGM leverages digital transformation, centered on data analytics and BI, to thrive in the volatile maritime logistics sector. Facing operational costs and environmental pressures, they optimize routes, enhance customer service, and drive sustainability. Strategic partnerships with Google and Pasqal, alongside technologies like TRAXENS, fuel these efforts. Their "My CMA CGM" portal and data-driven services improve transparency and efficiency. This proactive approach underscores CMA CGM's commitment to innovation and sustainability, positioning them as a leader in the industry's digital evolution, ensuring long-term competitiveness.
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